Long-form, opinionated guides — written for agency PMs, freelancers, and in-house ops leads. No ebook gates. No email walls.
How to get cited in ChatGPT, Claude, Gemini, and Perplexity answers. Tactics, measurement, and what GEO replaces vs adds to traditional SEO.
AI Overviews replace 30-60% of clicks on informational queries. Nine defensive tactics + how to measure exposure.
40-point checklist agencies and freelancers can run on any prospect site in 30 minutes.
10 JSON-LD types you actually need with copy-paste templates. Organization, FAQ, Article, Product, LocalBusiness, more.
Statistical methods (median + MAD), thresholds that don’t cry wolf, and tooling. So wasted spend gets caught in 24h, not 24 days.
Three sub-scores explained, common drop patterns, and a tracking system that catches regressions inside 7 days.
Campaign vs ad-group level, n-gram analysis, the conflict trap, and template lists you can copy.
GBP at scale, location landing-page architecture, citation management, schema, metro-level tracking — for 10-1000 locations.
When Optmyzr is right, when it’s overkill, and what to use instead.