Free Law Firm SEO + Compliance Audit
Paste your firm's URL or ad copy. Get an instant ABA Model Rule 7.1 + state-bar compliance lint with specific fixes — plus an SEO scorecard. CA, NY, FL, TX, NJ rules baked in.
Software, not legal advice. Always have your bar-licensed counsel review final copy.
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Why generic AI marketing tools fail law firms
Generic AI writers love superlatives — "the best lawyer in your area", "expert representation", "guaranteed results". Every one of those phrases violates ABA Model Rule 7.1 in essentially every U.S. jurisdiction. State bars actively discipline lawyers for these claims; in California, Florida, and New Jersey, even "specializes in personal injury" requires a State Bar–approved certification disclosure.
The result: most generic AI marketing tools produce content that's a compliance liability the moment it goes live. Scorpion, FindLaw, and Justia charge $3K-$15K per month largely because they staff humans to hand-edit every page through a compliance review. We built MarqOps to do the compliance review automatically — pattern-matched against the actual rule text — so the lawyer stays in the driver's seat without paying agency prices.
This audit tool is a slice of that pipeline. Free, fast, no signup. The full Law Firm Pack adds bulk practice-area page generation, AI Overview citation tracking on legal queries, and per-firm jurisdiction settings.
Frequently asked questions
- Why does law firm advertising compliance matter so much?
- ABA Model Rule 7.1 (and every state's analog) prohibits false or misleading communication about a lawyer or the lawyer's services. State bars actively pursue enforcement actions, and discipline ranges from private reprimands to license suspension. The lint catches the most common violations: superlatives ('best', 'top'), guarantees, undisclosed comparative claims, 'specialist' or 'expert' wording without proper certification, and missing disclaimers.
- Which states does the audit cover?
- ABA Model Rule 7.1 by default, plus state-specific add-ons for California (Rule 1-400 / 7.1), New York (22 NYCRR 1200.50), Florida (4-7.13), Texas (TDRPC 7.04), and New Jersey (Guideline 3). Pick your state in the dropdown to apply the relevant extra rules.
- Is this legal advice?
- No. This tool is software-based pattern matching, not legal advice or representation. Many states have nuanced rules with exceptions and safe harbors that require human judgment. Always have your bar-licensed counsel review final ad copy. We built this so you can spot the obvious problems quickly, before they reach a regulator.
- What gets flagged at high severity?
- Outcome guarantees ('100% win rate', 'guaranteed result'), unverified superlatives ('the best lawyer in town', '#1 firm'), unverified comparative claims ('better than other lawyers'), and 'expert' / 'specialist' / 'specializes in' wording for jurisdictions where this requires state-bar certification disclosure. These are the violations most likely to trigger discipline.
- Does the audit run in my browser?
- Yes — the lint is a pure-JavaScript rule pack that runs entirely client-side. Your URL or pasted text never leaves the page. (We do fetch URLs you provide so we can read the page; that fetch happens via our server only because browsers block cross-origin reads. The fetch is one HTTP GET and we don't log the URL.)
- What does the paid MarqOps Law Firm Pack add?
- Bulk practice-area page generation with bar-rule compliance baked in (LegalService + FAQPage + Article schema), per-state firm settings (jurisdiction, bar info, mandatory disclaimers, custom banned phrases), lint history audit log, AI Overview citation tracking on legal queries (which are AIO-heavy), brand-voice review-response drafting, and WordPress publishing.
Get the full Law Firm Pack
MarqOps generates jurisdiction-aware practice-area pages with LegalService + FAQPage + Article schema, tracks each firm's AI Overview citations on legal queries, drafts brand-voice review responses, and publishes to WordPress. $299-$799/mo per firm — replaces $3K-$15K/mo agency engagements.
Try MarqOps free